The
2014 Persil Fashion Awards are taking place later this month - find out
more about finalist Amie Egan here. The winner of the Persil Irish
Fashion Award will receive €10,000 and the chance to have their winning
design manufactured and sold in Dunnes Stores.

The
brief was for the students to design a casual, machine washable and
durable outfit for both mother and child. Find out more about finalist
Amie Egan below. We will profile each finals in the coming week. Amie
Egan is a student in her final year of Fashion Design at the National
College of Art and Design. She spent last summer in London where I
interned with Leutton Postle, a young knitwear brand. This gave her a
good insight into the fashion industry and made me excited to begin my
degree collection.
"Her
early years were spent living in Castleknock where she enjoyed many trips
to the Phoenix Park and Dublin Zoo. When she was eight, Dad’s job as an
architect brought the family to a new town, Tullamore in County Offaly.
Her home is situated near Charleville Castle and its surrounding woods:
a beautiful environment to explore and grow up in, much different from
the hustle and bustle of Dublin City. However since starting college in
NCAD she have embraced being back in Castleknock again.
"Family
is immensely important to her, she is fortunate to have extremely generous
parents and two very inspiring sisters. Millie, her elder sister, and
Hazel, her twin sister, are her best friends. Growing up, they would always
enjoy being outdoors or spending time ‘making’ art and crafts, playing
music or writing scripts. Today her hobbies have not changed. She
particularly enjoy hillwalking, cycling, and horse riding Being in the
fresh air and being active help stimulate ideas for her work. Her designs
are often inspired by functional and traditional garments, utility-wear
and sportswear.
"I’m
passionate about music and film, particularly their ability to suggest a
mood or scenario. Narrative and the development of a character
literally or visually are important elements in my design process. How
someone responds to their environment, how they move and act, has always
fascinated her. As a designer, observing a person’s posture; their
mannerisms and body shape can inspire a starting point for a collection.
Her interest in fashion comes from this desire to observe and interpret
people and their actions. Design offers an outlet for storytelling and
problem solving. For me studying fashion is not just about making
clothes, but about people, emotions, stories, aspirations and lifestyle.
She is interested in survival and necessity; the origins of design.
"Winning
this competition would be the most exciting thing to come of my
progress as a designer so far. It would be the utmost privilege and a
major advance in her career. Not only would it offer a wonderful platform
to present my work to an Irish audience but it would also finance my
upcoming projects. In the coming years I aim to further develop my ideas
about fashion, dress and clothing with the hope of establishing a
unique identity and brand. In the future, she hope to complete a Master’s
degree in Womenswear Fashion at the Royal College of Art in London.
This Prize money would certainly aid my success in this journey I am
embarking on."
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